About the content
Successful entrepreneurship ultimately comes down to three questions:
- Are you solving a real problem?
- Do you have a superior solution?
- Can you sustainably deliver the solution?
The course series Entrepreneurship 101, 102, and 103 addresses these questions one by one.
Entrepreneurship 102 is for you if you are creating a product or service, especially in an entrepreneurial setting. You face resource scarcity, but strive to iterate quickly through reliable insights. We’ll teach you how to do that.
Our approach to product design will be holistic. We’ll teach you to translate user needs into product priorities and product priorities into experience design. We’ll base your learning process on case studies of MIT entrepreneurs.
This course is particularly useful for:
- Corporate entrepreneurs developing new businesses;
- Scientists and engineers commercializing new technologies;
- Creators of complex solutions that necessitate design trade-offs.
Entrepreneurship 102 is equally valuable for educators, who teach and coach entrepreneurs. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.
If you can, take Entrepreneurship 102 as a team. The course will give you a common framework to make decisions, laying the foundation for your long-term success.
Give you best to this course. In return, you will gain the confidence that you too can design great products. And that’s priceless.
This course is a pre-requisite to an attend an MIT Bootcamp.
The course is taught by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and Erdin Beshimov, Senior Director of MIT BootCampus.
Recommended: Entrepreneurship 101: Who is your customer?
- Analysis of Full Product Life Cycle Use Case
- Design of High Level Product Specification
- Estimation of Quantified Value Proposition
- Charting of Competitive Position
- Development of your company’s “Secret Sauce”
Managing Director, Martin Trust Center for MIT Entrepreneurship
Lecturer, MIT and Director of the MIT Bootcamps Program
Massachusetts Institute of Technology
MIT is a world-class educational institution where teaching and research — with relevance to the practical world as a guiding principle — continue to be its primary purpose.
MIT is independent, coeducational, and privately endowed. Its five schools and one college encompass numerous academic departments, divisions and degree-granting programs, as well as interdisciplinary centers, laboratories and programs whose work cuts across traditional departmental boundaries.
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