The Digital Economy: Finance for Business Growth
The Open University
date_range Starts on September 1, 2017
event_note End date November 1, 2017
list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
card_giftcard 96 points
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 12 hours in total

About the content

Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them


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  1. Assess the role of cash management in business and the relationship between cash management and business performance
  2. Consider the benefits and drawbacks of different sources of finance
  3. Understand the relevance of liquidity and solvency when managing a business
  4. Evaluate the role of cash flow forecasting and assess future cash requirements
  5. Understand the risks, benefits and drawbacks of different types of funding
  6. Decide on a suitable type of funding and assess risk-return issues
  7. Assess how and why alternative finance activities, such as crowdfunding, have evolved
  8. Assess the benefits and risks of alternative finance for business borrowers
  9. Evaluate the use of equity funding, both private and public equity issues
  10. Assess the role of private equity, and the benefits offered by different types of private equity for funding business growth
  11. Explore behavioural finance issues in investment decision-making

Content Designer

The Open University

The Open University (OU) is a public distance learning and research university, and one of the biggest universities in the UK for undergraduate education. The majority of the OU's undergraduate students are based throughout the United Kingdom and principally study off-campus; many of its courses (both undergraduate and postgraduate) can also be studied anywhere in the world. There are also a number of full-time postgraduate research students based on the 48-hectare university campus where they use the OU facilities for research, as well as more than 1000 members of academic and research staff and over 2500 administrative, operational and support staff. 

The OU was established in 1969 and the first students enrolled in January 1971. The University administration is based at Walton Hall, Milton Keynes in Buckinghamshire, but has regional centres in each of its thirteen regions around the United Kingdom. It also has offices and regional examination centres in many other European countries. The university awards undergraduate and postgraduate degrees, as well as non-degree qualifications such as diplomas and certificates or continuing education units.




FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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