How to Design a Successful Business Model
Delft University of Technology
Edx
list 8 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : German, Spanish, French
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 16 hours in total

About the content

Do you want to start or grow your own business, go international, or avoid bankruptcy?

In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model.

This course will help you answer questions like, "How do I create a simple business model in a structured way?" and "How do I engage my users and how do I create value for my customers as well as revenue for my company?"

 

  • How to design a business model in a structured way
  • How to select the appropriate tools for designing or innovating a business model
  • How to present your business model in a single sheet
  • How to reason from your needs (“I want to’s”) to a business model solution

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Prerequisite

Secondary school; basic notions about business and/or practical business experience

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Syllabus

Weeks 1 & 2: Design thinking 

  • Why is design thinking relevant?
  • How to structure BM design?

Weeks 3 & 4: Creating value for customers

  • How can I create value for customers in novel ways (=customer-related tool)

Weeks 5 & 6: Drawing a simple BM

  • How can I draw a BM on one single sheet to communicate it? (=BM Canvas)

Week 7 & 8: I-want-to’s

  • How to select the appropriate tooling based on what I want?

Week 9 &10: Special BM patterns

  • Multi-sided BMs
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Instructors

Harry Bouwman
Associate Professor
TU Delft

Mark de Reuver
Associate Professor
TU Delft

Timber Haaker
Senior Researcher
TU Delft

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Content Designer

Delft University of Technology
Delft University of Technology
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Platform

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